New research by Yale University scientists adds to growing evidence that addictive and other repetitive behaviors involve patterned or ingrained brain activity, suggesting that the control of these behaviors may be as much about process as content. In the new study, the research team used fMRI scans to examine the brain activity of people with either drug or food addictions, and found essentially identical brain processing in both cases. The results are consistent with important new general findings revealing the natural tendency of our brains to automatically map frequent stimuli to our brain’s pleasure centers. In natural settings, this tendency may work to optimize happiness and reproduction in varying environmental circumstances. The implications of these general findings today include: 1) the need for new care with repetitive behaviors and thinking, since they may automatically remap our brains to favor their continuation, and 2) the likelihood that lasting personal change will require neurological re-mapping to encourage desired new behaviors. Together, these ideas explain both the difficulty of many forms of behavioral change and the relative effectiveness of rapid and complete elimination of undesired behaviors (accelerating brain mapping to new life patterns). Learn more about the new research at Addiction Similarities.