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Hostess, the U.S. maker of iconic junk food that includes the Twinkie, is reportedly going out of business after an 80 year run. We can only hope so.
While we sympathize with workers displaced by the bankruptcy, from a health standpoint the chain of events leading to Hostess’ shuttering has to be seen as good news.
After all, the real story here is declining sales and a growing lack of market relevancy. People are buying less white bread and unhealthy sugar-rich snack foods, Hostess’ mainstays for more than two generations.
More than likely, the rights to the most well-known Hostess products will be purchased and these products will be produced again. Perhaps in new locations and at lower costs, in an attempt to keep these offerings alive in a world of growing health awareness and stalling demand for toxic food.
And while those of us prone to nostalgia may hope for a Hostess brand renaissance, at HumanaNatura we take a very different view and will say simply, goodnight Twinkie, and hope that it is a very long night indeed.
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